Michiel Basson

Our Cape Town office is in expert hands! As the Founder of TRNDNG, he’s a pro at connecting businesses with top content creators and influencers, making big things happen in the digital space. With his background as Head of Creative at BearHug, he’s mastered the art of crafting content strategies that hit the mark—think high-impact campaigns, scroll-stopping social media, and storytelling that sticks. His client roster? Just a few big names like Marriott Hotels, Danone, and Michelin. Oh, and when he’s not shaping the future of marketing, you’ll find him deep in the world of sports, either playing, watching, or talking about it.